EOS C300 for Cinematographers???

I am exceptionally disappointed in Canon.

Quoting their own official copy:

Since the introduction of EOS HD, the professional cinematographer has had a love/hate relationship with HD-SLRs for movie production. Because there were limitations and restrictions that prevented seasoned DPs from shooting in the ways they were used to, HD-SLRS were tools that occasionally frustrated high-end video users.

Canon is uniquely positioned to capitalize on the strengths of EOS HD-SLRs while creating a true professional video camera system that can fulfill the needs of working cinematographers. After much research and thoughtful planning, Canon is proud to introduce the EOS C300 and EOS C300 PL digital cinema cameras as our first entry into the world of professional cinema cameras.

Then they introduce a camera that shoots 1080p at a maximum bitrate of 50Mb/sec… come on guys, get real.

The EOS C300’s large Super 35-sized CMOS image sensor was specifically engineered from the ground up to meet the needs of the cinema industry.

Recording options in the EOS C300 and EOS C300 PL, when set for NTSC recording:

50Mb/sec. 1920 x 1080 59.94i
29.97P,  23.98P,  24.00P
1280 x 720 59.94P,  29.97P,  23.98P,  24.00P
35Mb/sec 1920 x 1080 59.94i
29.97P,  23.98P
1280 x 720 59.94P,  29.97P, 23.98P
25Mb/sec 1440 x 1080 59.94i,  29.97P,  23.98P

Both the EOS C300 and EOS C300 PL are expected to be available at dealers in early 2012, at an estimated selling price of less than $20,000 – an extremely competitive price range versus established high-end, professional HD video cameras. Actual start of sales and pricing is TBA.

Canon, seriously?

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