Sony’s latest offering, the much anticipated F3 has turned out to be dissapointingly predicatable. This camera, Sony’s super35mm CMOS, PL mount equipped answer to Red One, Epic and Arri Alexa is in a word, very… average, while being grossly underspecified and overpriced.
This is yet more proof to me that Sony is the camera equivalent to a Volvo… safe, solid, reliable… boring.
For the princely sum of $20k USD you do not get a 4.5K resolution imager and you are firmly stuck to a 35Mbit XDCAM format rather than 36MB+ of Redcode RAW.
Here is a link to EOSHD’s great review of the F3, I would be wasting my time if I tried to write anything more than what has been said here:
Sometimes I do not understand the motivation.
At this price they will sell X number of products and make Y profit per unit. X*Y overall profit
If they released this at a much lower price it would have been revolutionary and they would have sold X*10 product with X*10*(Y/R)
where R is the reduction on the original price, there is some Maximum solution to the relationship between reducing the price and the number of units.
but no, what is more important is maximizing the profit per unit.
simple principle of turn over.
If I was waiting for a RED Epic or Scarlet, I think I would still wait – rather that blow a small fortune on this.
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